Best Rare Beauty Products – Rare Beauty has an extensive range of makeup products – concealers and eyeshadow palettes. Across the board, the textures are lightweight, and the pigment is intense. Keen to learn more about Selena Gomez’s beauty brand? We’ve rounded up The Rare Beauty Products Our Beauty Editor Rates. We’ve also tried, tested, and reviewed the bestselling Rare Beauty Soft Pinch Liquid Blush.
It is an American cosmetics company started and owned by Selena Gomez. Enthused by her third studio album, Rare (2020), the company aims to “break unrealistic standards of excellence. For that, promoting inclusivity and tackling mental health and also education initiatives is essential.
Rare Beauty launched exclusively on September 3, 2020. Selena Gomez founded rare beauty through her official website. Rare beauty products are also available at Sephora stores in North America. It has since been made available to countries in Europe, Asia, and the Middle East. A percentage of all sales is for the Rare Beauty Impact Fund, and it is a part of their “commitment to giving people access to the resources they need to support their mental health.”
Why is Rare Beauty Different From Others?
Gomez decided to create her brand. So, she wanted to use her influence to change beauty and mental health positively. Unrealistic expectations and standards of perfection were there on her, and she always felt like she was ‘less than,’ and she felt that pressure every day,” says Elyse Cohen, director of the impact at Rare Beauty.
The beauty industry’s complex history negatively affects people’s mental health. It wasn’t exactly the most welcoming space for everyone, and also it is just what Rare Beauty set out to change.
The best Rare Beauty Products
Best Rare Beauty Products – 1. Liquid Touch Weightless Foundation
Promising a medium, buildable coverage with a serum-like texture and skin-like finish. Rare Beauty Liquid Touch Weightless Foundation ticked all my boxes regarding what to look for in a foundation. As you would expect from Selena, the range includes 48 shades equally divided across all skin tones, such as excellent, neutral, and also warm categories.
Finding your shade can feel daunting with a range as broad as this. But thankfully, Space NK has teamed up with Foundation to help you pinpoint your perfect foundation match. For that, enter the details of your current Foundation, and ‘Find Your Shade’ will do the rest.
The Foundation comes with a sizeable doe-foot applicator to quickly dot it on your face and also blend without having to pump it on the back of your hand. Therefore, it also means you can do a dot-and-blend technique if you’d instead apply it to specific areas.
Best Rare Beauty Products – 2. Liquid Touch Brightening Concealer
Rare Beauty claims this concealer is lightweight and also hydrating with buildable coverage, and it brightens the face and leaves a radiant finish. It is a slightly dewy, light-coverage concealer that is easy to blend and looks natural. You can surely love Rare Beauty.
Best Rare Beauty Products – 3. Ever Optimistic Soft Radiance Setting Powder
Ever Optimistic Soft Radiance Setting Powder is super finely milled and silky. This talc-free loose mineral powder is light and airy to offer sheer, seamless coverage. It provides a subtle glow and a natural finish. It also extends the wear of your makeup while hiding the appearance of pores and smoothing skin’s texture. Thus, this powder removes excess oil to improve your skin’s look and feel comfortable all day. Available in 5 sheer shades for a range of skin tones.
4. Warm Wishes, Bronze Bar
Innovative liquid-like cream bronzer stick melts into the skin, providing a sun-kissed warmness that does not disappear. Weightless, the smooth-glide texture is easy on soft cheeks, eyes, and also all over the face. Ultra blendable and buildable, the formula works smoothly and seamlessly with a natural finish. Non-greasy, waterproof formula won’t cake, crease, or clog pores. It is available in 8 Shades:
5. Soft Pinch Liquid Blush
A weightless, long-lasting liquid blush that merges and builds beautifully for a soft, healthy flush. Available in both matte and dewy finishes. Airy, lightweight fluid formula combines and effortlessly creates a faint flush of color. Infused with long-lasting color pigments for all-day wear—a little goes a long way. Available in 13 matte and dewy finishes. Positive Light Liquid Luminizer
A silky, second-skin liquid highlighter that forms a rapidly dewy, buildable radiance. It also nourishes the skin so it looks bright all day. The weightless liquid formula blends uniformly and provides an instant glow. It looks decent on all skin tones and also lasts all day without fading, creasing, or settling into fine lines.
Best Rare Beauty Products – 6. Perfect Strokes Matte Liquid Liner
It is an easy-glide, waterproof Liquid eyeliner with up to 800 vegan bristles. They lay down long-lasting, ultra-black lines with perfect precision every time. The same rich matte-black color that lasts all day—now with a new and improved brush! Easy, precise lines, thanks to the fine, flexible brush tip with up to 800 soft vegan bristles. Long-lasting, waterproof formula won’t fade, feather, or flake on you. Thus, you get that just-applied look all day.
7. Perfect Strokes Universal Volume Mascara
Created for every lash type, this all-in-one mascara pairs. It is a weightless, easy-to-build formula with a universal eye-hugging brush. The brush works to lift, lengthen, curl, and volumize every lash from every angle. Not too wet, not too dry, this weightless, thus easy-to-build formula is perfect for creating lash looks.
The unique curvy brush combines long bristles to develop length and also short strands to add volume. Together, the two bristle lengths hold the perfect amount of formula to give buildable, weightless volume no matter your lash type. Ultra-black, the water-resistant formula lasts all day without flaking or smudging.
Rare Beauty is breaking down idealistic standards of perfection. It is the makeup made to feel good in, without hiding what makes you exceptional—because Rare Beauty is not about others, but who you are.